That being said, LANDR is increasingly being used by professional recording artists who want a quick and dirty master to listen to at different stages of the mixing process before spending the time and money on a final version, according to Pilon. “So that music stays somewhat out of focus, and unfinished.” “Most musicians and producers craft their songs using GarageBand or some software, but in the end, because they don’t want to spend the money to get it mastered, they never do that post production step,” says Pilon. The company has brought on 50 audio and mastering professionals to refine its technology, but for the time being many of LANDR’s 250,000 users are amateur artists who wouldn’t otherwise pay to hire a mastering engineer. That’s why LANDR isn’t claiming to outperform a human engineer - at least not yet. An acoustic cover, for instance, would be mastered much differently than an EDM track. “We’ve analyzed tens of thousands of files and songs that have been made across the last 50 years to understand the types of decisions that mastering engineers have performed, and to be able to recreate those decisions on the fly,” says Pilon.Įven though mastering is the most technical stage of music production, there is still a creative component. LANDR is out to change this with an artificially intelligent mastering engine that ranges from $6 to $39 per month, depending on the level of quality desired. “Internet streaming is clearly the weakest link.” “In a live show, everyone goes to great lengths make the music sound as good as possible,” says John Acquaviva, DJ and LANDR investor.
LANDR AUDIO PROFESSIONAL
Professional recording artists hire a mastering engineer to adjust the dynamics, bass levels, and compression of a song after it’s mixed, which can cost thousands of dollars per track. “When you randomly record the instruments in a song and put them back together in the mixing stage, you totally lose that perception of the landscape.” “Mastering is basically creating room dynamics to give the impression that you’re listening to the actual band playing in front of you,” says LANDR CEO Pascal Pilon.
LANDR AUDIO PLUS
Rapper and record producer Nas, Plus Eight Private Equity (a fund started by DJs Richie Hawtin, Tiga, John Acquaviva and Pete Tong), and HDGL also participated.įor those who aren’t familiar with the process of recording an album, mastering is the final step in music production that happens after you record all of the parts and mix them together.
LANDR AUDIO SERIES
Warner Music Group led the Series A round, joined by previous investors Real Ventures and YUL Ventures. LANDR will open avenues for music creators to break into what is quickly becoming the biggest genre in music.For every musician who’s ever wanted their SoundCloud track to sound like it was produced by Timbaland, LANDR, a startup applying big data analytics to music mastering, has raised $6.2 million to build just the tool. All told, dance and electronic music comprise 4% of global music consumption. Beatport is where your music needs to be if you’re an electronic producer - that’s why we’re helping all LANDR electronic musicians get their creations into the hands of tastemaking DJs and labels,” said Vanessa Salvo, Product Manager of Distribution at LANDR.Įlectronic music comprises a huge portion of the music industry, with over 12 billion electronic or dance tracks streamed, on Spotify alone, each month. Our community of electronic music producers is huge, and we’re proud to announce a solution that allows them to easily get their music on the most important DSP for electronic artists and DJs. “LANDR is now releasing to Beatport for Dance and Electronic releases. With one simple workflow, LANDR lets music creators send their tracks to Beatport, as well as Spotify, Apple Music, iTunes, Deezer, and every other major service at once.
LANDR AUDIO UPDATE
The update puts LANDR among the first DIY release platforms to offer digital distribution to Beatport with no extra fees.īy distributing with LANDR, music creators have a direct line of access to Beatport. LANDR Audio announced it will begin digital distribution to Beatport, the world’s largest electronic music store for DJs.
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